Pick a path
Which one sounds like you?
Two starting points. Same playbook, different first step — pick whichever fits your evening.
New to selling?
Ready-made product picks and a step-by-step launch plan.
A shortlist of products we’ve already vetted, plus a launch plan that goes day by day — yours to follow, no jargon, no spreadsheet work.
- Pre-vetted product picks that already clear the cost math
- A launch plan written for someone who hasn’t done it
- A first-sales playbook — from the first order to your first repeat sale
Already selling, want to scale?
Fee-tier math and niche-sourcing rigor for sellers who know the play.
A reference set on referral fees, FBA tiers and landed-cost math — plus a sourcing checklist that’s actually used by 8-figure stores, not just talked about.
- Referral-fee tier table — fee-by-category, written for the math
- FBA fee tier map — what the warehouse actually costs at your size
- Niche-sourcing rigor — TAM, supplier verification, MOQ / landed-cost, turn
Stoutline · your first online store
A step-by-step playbook and ready-to-go product picks for your first online store.
Pick a product from our shortlist of picks that already clear the math. Follow our launch plan — from your first listing to your first repeat sale — at your own pace, in your own hours.
Or just send us a line — we read everything.
- 01Product picks
A shortlist you can start from today.
- 02Launch plan
Step-by-step, in the right order.
- 03First-sales playbook
Cover the first order, the first quiet week, and the first repeat sale.
The thesis
You don’t need years of experience or a big budget. You need a shortlist of the right products and a clear order to launch them.
Stoutline is a guided first step for first-time sellers. The shortlist tells you what to sell — picks that already clear the cost and fee math. The launch plan tells you what to do, in the order it actually matters. No spreadsheet work, no acronym decoding, no prior experience required.
The beginner path
Need a shortlist of products and a launch plan to follow? Start here.
Three example picks from the shortlist, in plain dollars. Plus the five steps of work that go with them — in the order they actually matter, written for someone who hasn’t done it.
Real picks, in plain dollars
- Small home-organization product~$25 to make, ~$45 to sell
The kind of pick that fits in a kitchen drawer. Starter cost is low, repeat buys happen.
- Mid-priced kitchen helper~$15 to make, ~$35 to sell
Higher volume, lighter fees. A good second line once you’ve shipped the first.
- One durable pickA store doing ~$500 in sales a day
That’s a real side income, not a hobby. The shortlist sizes picks to get you there — not picks that look big and stall.
Five pieces of work, in order
Hand-picked products
Start from products that already clear the math.
A shortlist of products we have already vetted — the ones that hold up on cost, fees, and demand. Copy the pick, not someone else’s research.
A step-by-step launch plan
From day one to your first repeat sale, in order.
The launch is laid out day by day, not weeks of guessing. You follow the steps in the order they actually matter — and skip the parts that waste your evening.
Store setup, walked through
Listings, photos, pricing — written for a first-timer.
The setup work that nobody tells you about, written for someone who hasn’t done it. No jargon, no assumed knowledge — open the file and do the step.
A first-sales playbook
What to do when the first order lands.
Orders are the easy part — everything around them isn’t. The playbook covers the first sale, the first quiet week, and the first repeat buyer.
Real answers as you go
Questions aren’t a side channel.
When something isn’t working, send the question in. You get a real reply from a person, not a robot — usually within a day.
The advanced path
Already selling and want fee-tier depth and sourcing rigor? Start here.
The fee-tier map the rubric is built on, plus the five checks a working seller runs on a candidate niche before they place a single order. The math is the math — written in the same voice your P&L is.
The fee-tier rigor
- Referral fee tier8–15% by category
Most categories land in the 8–15% band; a few (beauty, grocery) tip higher. We size every pick with the actual tier — never the average.
- FBA fee tierSize-tiered, $3–$6/unit
Fees scale with the size tier, not the price. We map every pick to its tier up front so the “$25 to $45” math already accounts for it.
- Landed-cost mathUnit cost + freight + duty
Three numbers, one row. The advanced page lays the formula out so a working seller can run it on any pick in a few minutes.
- Inventory turn2–4× / year target
Cash compounds when stock turns. The brief sets the floor and the worked example for a 90-day turn — not a vague “move more units”.
Five sourcing checks, in order
TAM validation
Size the niche before you size the product.
A 7-figure TAM is a floor, not a goal. We sketch a working seller’s share of it (1–3%) before a single SKU is sourced — and bail if the math doesn’t carry.
Supplier verification
Two suppliers, one primary, no single point of failure.
A first-time supplier is the highest-risk link in the chain. Sourcing rigor lives or dies on whether the second source is real, not theoretical.
MOQ / landed-cost math
Order minimums that the working cashflow can carry.
A 1,000-unit MOQ at $4 landed is fine; the same MOQ at $11 isn’t. The brief runs the cashflow against the MOQ before the order is placed.
Inventory turn
A 90-day turn is the floor, not the exception.
Slow turn is the silent killer of working stores. A worked example sets the floor — and the worked fix when a SKU misses the mark.
Category fee tier
Read the fee tier before you read the price.
Referral fee tiers and FBA size tiers drive the math. Reads these first; pricing second; marketing third — in that order.
Get the next drop
One line when there’s something new. That’s all.
A short note when the playbook goes out or a new product range ships. No funnels, no sequences — one email, only when there’s something new.
Ready to start
Ready to start? Join the list — or just send us a line.
The list gets the playbook first, when it ships. The email gets a real reply.
One email, one founder, one reply.
The tallies
Where the waitlist is now.
A public snapshot — signups, referred signups, and the top /r/<code> converters. No emails, no names. Anonymous by design.
Counting signups…